5 Ways the Pandemic is Affecting Valentines This Year

The challenges and losses we have endured as a result of COVID-19 has left sorrow and heartache in the lives of many persons. For me and many others Valentines this year serves as a reminder to appreciate our loved ones and not take their presence and health for granted. It is no wonder that persons are anticipating this holiday.

Just over half (52 percent) of U.S. adults plan to celebrate Valentine’s Day this year, spending a total of $21.8 billion, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics.

Nearly three-quarters (73 percent) of consumers celebrating Valentine’s Day this year feel it is important to do so given the current state of the pandemic. 


However, with the restrictions of the pandemic some changes have to be made to ensure this holiday is successful. Here are 5 Ways the Pandemic is affecting Valentine’s Day.

Online Shopping

Social distancing and lockdown means less people are moving about in stores. Therefore, online shopping will be a major source of shopping this year. Persons can browse for gifts and shop for food items within the comfort and security of their homes. There is little to no need to go outside and mingle with other persons and put each other at risk while shopping.

Gift Spending

Many persons have taken a financial hit as a result of the pandemic, from reduce salary and work hours to loss of jobs and increased medical bills. Therefore persons, buying gifts will be working from a smaller budget. As such the average prices of gift spending has reduced compared to previous years.

Those celebrating plan to spend an average $164.76, down $32 on average per person, from a record $196.31 in 2020 right before the pandemic hit.


Dining out

With the restrictions on gathering and the need for social distancing, persons are choosing to dine in instead of out. They are preparing their own meals at home where they are free to get cozy and intimate with their loved ones.


A downside of the pandemic is that persons are a lot more isolated. If you live alone or currently in quarantine then you may feel left out and lonely as you are stuck indoors. Even if you are in neither of these situations, persons are less likely to gather with friends and other family members in person. No one wants to risk getting the virus from others and passing it on to our loved ones.

Opt-in out

With everything going on some persons may simply choose not to celebrate Valentines this year. Many are simply trying to make it through each day with their mental health intact and are just not up to the entire process. If this is you, please consider taking it as a self-care day to pamper yourself in whatever way works for you.

Related Posts

Thank you for reading.

Love generously, Inspire daily, Learn constantly


2 Replies to “5 Ways the Pandemic is Affecting Valentines This Year”

    1. Ikr. I didn’t realise that so much spending was going on. Imagine what we can do we that, feed the hungry maybe. An interesting concept, instead of buying extravagant gifts, donate or feed a needy family for the day.

      Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s